The independent GEO practice lab
Get cited by ChatGPT, Perplexity, and AI Overviews — tested, not guessed.
We test the tools and tactics that get businesses cited inside AI answers — and we don't sell any of them. Every claim here is checked, dated, and reproducible.
live · dogfood readout ● online
88%
of GEO SERPs show an AI Overview
2–7
sources cited per AI answer
~1.2%
of businesses appear in ChatGPT
$26
CPC on the core term
✓ Independent· we test tools we don't sell· methodology published· last checked 2026-08-09
Start here
Find your fastest path to being cited
In-house marketer Prove AI visibility to your boss Turn AI search into a metric you can report on and move. Start with the pillar → Agency owner Add GEO to your retainer What to sell, how to price it, and how to show results. Read the agency guide → Small business Get found without a big budget The five signals that matter most, in plain language. Check your site → SaaS founder / dev Ship llms.txt & crawler access The technical register: robots.txt, llms.txt, schema. Go technical →
GEO Pulse · live
Who could AI cite right now?
Every hour we probe 10 well-known sites with the same 5-signal checker you can run on yours. Real fetches, no estimates — last sweep 21 min ago.
01 cloudflare.com CRAWL BOTS LLMS LD ANSW 100 02 stripe.com CRAWL BOTS LLMS LD ANSW 100 03 vercel.com CRAWL BOTS LLMS LD ANSW 100 04 hubspot.com CRAWL BOTS LLMS LD ANSW 90 05 shopify.com CRAWL BOTS LLMS LD ANSW 90 06 github.com CRAWL BOTS LLMS LD ANSW 80 07 anthropic.com CRAWL BOTS LLMS LD ANSW 65 08 wikipedia.org CRAWL BOTS LLMS LD ANSW 65 09 notion.so CRAWL BOTS LLMS LD ANSW 63 10 openai.com CRAWL BOTS LLMS LD ANSW 20
Scores move when sites ship (or break) crawler access, schema, llms.txt and answer structure. Click a row for the full public report · methodology
Free · no signup walls
The lab's tools
/check/ AI-visibility checker The 5 signals that decide whether AI engines can cite you — score, findings, public result page. Check your domain → /tools/watchdog/ AI Access Watchdog Daily watch on robots.txt + llms.txt. An email only when something changes — silence means you're fine. Put it on watch → /tools/consistency/ Answer Consistency Test The same prompt, 5 live runs. See how often your brand really appears — one run is a coin flip. Run it 5 times → /tools/bot-access/ Bot Access Matrix robots.txt promises vs what your server actually returns to each AI crawler — WAF blocks light up red. Probe your server → /tools/llms-txt-validator/ llms.txt validator Lint any domain's /llms.txt against the spec — the same classifier as our top-5,000 adoption crawl. Validate a file → /tools/llms-txt-generator/ llms.txt generator Build a spec-valid llms.txt in the browser — sections, described links, copy or download. Nothing uploaded. Generate yours → /tools/ai-traffic-segment/ GA4 AI-traffic segment The regex that isolates your ChatGPT, Perplexity & Copilot referrals in GA4 — pick sources, copy, done. Build the regex → /tools/pay-per-crawl/ Pay-per-crawl calculator AI bots can now be charged per request. Estimate your crawl volume and the money on the table. Price your crawls → /tools/mcp/ MCP server The whole lab as native agent tools — live audits, llms.txt linting, SOV sampling from Claude Code or Cursor. Connect your agent →
The lab, live
Data and the registry
/ai-bots/ AI bots registry Every AI crawler and robots token, grouped by role — and exactly what blocking each one costs you. Browse → /reviews/ GEO tool reviews Hands-on, same-day trials of the AI-visibility tools — prices, prompts, engines, exports. Screenshots behind every number. Compare → /data/llms-txt-adoption-2026/ State of llms.txt Our machine crawl of the Tranco head + a monthly fixed-cohort tracker — adoption numbers you can cite, CC BY 4.0. See the data →
The playbooks
The topical spine of GEO
/generative-engine-optimization/ Generative Engine Optimization How to become a source that generative engines reuse when they compose an answer. Read → /answer-engine-optimization/ Answer Engine Optimization Structuring content so answer engines can lift a clean, correct response from it. Read → /guides/chatgpt/ Getting cited in ChatGPT What ChatGPT's browsing and memory actually pull from — and how to be in that set. Read → /llms-txt/ llms.txt, explained The emerging spec that tells AI crawlers what your site is and where the good parts are. Read → /ai-crawlers/ AI crawlers & robots.txt GPTBot, ClaudeBot, PerplexityBot: who's fetching you and how to allow or block them. Read → /geo-agencies/ Hiring a GEO agency The whole SERP, read — what a GEO/AEO retainer should deliver and what to avoid. Read → /glossary/ The GEO glossary Every acronym this field invented — GEO, AEO, LLMO, answer capsule — defined plainly. Read →
By the numbers
This site runs on evidence, not opinion
We publish the raw counts behind every claim. Here's where AI-cited sources actually rank in classic search — the gap the whole field is missing.
See the full study → Top 3 2/16
Rank 4–10 1/16
Rank 11–50 6/16
Not ranking 7/16
Source: 16 AI-Overview citations across 98 SERPs · self-collected · Jun
2026. Only 3 of 16 ranked in the classic top 10.
Free · no signup to run
See if AI engines can find you
The checker scans the exact signals ChatGPT, Perplexity, and AI Overviews read — and scores you 0–100.
STEP 01
Enter your domain
One field, no signup. We only fetch what's public.
STEP 02
We scan the signals
llms.txt, robots.txt, JSON-LD schema, and answer-first structure — the things engines read.
STEP 03
Get your score
A 0–100 AI-visibility score, per-check findings, and a fix list.
New vocabulary, defined
The terms this field made up last year — with plain definitions.
Latest & fresh
Archive → Aug 26, 2026 anthropic.com holds 65/100: rank 7 in panel PLAYBOOK Aug 25, 2026 openai.com swung 20 to 55 across 26 probes PLAYBOOK Aug 24, 2026 wikipedia.org ranks 7 of 10 in panel visibility PLAYBOOK Aug 23, 2026 notion.so at 63/100: where the points went PLAYBOOK Aug 22, 2026 github.com ranks 6 of 10 in panel on 2026-08-22 PLAYBOOK
Want the human version?
A person runs the checks, samples prompts across engines, and hands you
a roadmap.