The independent GEO practice lab
Get cited by ChatGPT, Perplexity, and AI Overviews — tested, not guessed.
We test the tools and tactics that get businesses cited inside AI answers — and we don't sell any of them. Every claim here is checked, dated, and reproducible.
live · dogfood readout ● online
88%
of GEO SERPs show an AI Overview
2–7
sources cited per AI answer
~1.2%
of businesses appear in ChatGPT
$26
CPC on the core term
✓ Independent· we test tools we don't sell· methodology published· last checked Jul 2026
Start here
Find your fastest path to being cited
In-house marketer Prove AI visibility to your boss Turn AI search into a metric you can report on and move. Start with the pillar → Agency owner Add GEO to your retainer What to sell, how to price it, and how to show results. Read the agency guide → Small business Get found without a big budget The five signals that matter most, in plain language. Check your site → SaaS founder / dev Ship llms.txt & crawler access The technical register: robots.txt, llms.txt, schema. Go technical →
The playbooks
The topical spine of GEO
/generative-engine-optimization/ Generative Engine Optimization How to become a source that generative engines reuse when they compose an answer. Read → /answer-engine-optimization/ Answer Engine Optimization Structuring content so answer engines can lift a clean, correct response from it. Read → /guides/chatgpt/ Getting cited in ChatGPT What ChatGPT's browsing and memory actually pull from — and how to be in that set. Read → /llms-txt/ llms.txt, explained The emerging spec that tells AI crawlers what your site is and where the good parts are. Read → /ai-crawlers/ AI crawlers & robots.txt GPTBot, ClaudeBot, PerplexityBot: who's fetching you and how to allow or block them. Read → /geo-agencies/ Hiring a GEO agency The whole SERP, read — what a GEO/AEO retainer should deliver and what to avoid. Read → /glossary/ The GEO glossary Every acronym this field invented — GEO, AEO, LLMO, answer capsule — defined plainly. Read →
By the numbers
This site runs on evidence, not opinion
We publish the raw counts behind every claim. Here's where AI-cited sources actually rank in classic search — the gap the whole field is missing.
See the full study →
Source: 16 AI-Overview citations across 98 SERPs · self-collected · Jun
2026. Only 3 of 16 ranked in the classic top 10.
Free · no signup to run
See if AI engines can find you
The checker scans the exact signals ChatGPT, Perplexity, and AI Overviews read — and scores you 0–100.
STEP 01
Enter your domain
One field, no signup. We only fetch what's public.
STEP 02
We scan the signals
llms.txt, robots.txt, JSON-LD schema, and answer-first structure — the things engines read.
STEP 03
Get your score
A 0–100 AI-visibility score, per-check findings, and a fix list.
New vocabulary, defined
The terms this field made up last year — with plain definitions.
Latest & fresh
Archive → Jul 11, 2026 GEO vs SEO: What Actually Transfers (and Where Your Traffic Went) PLAYBOOK Jul 11, 2026 Generative Engine Optimization: What Actually Earns AI Citations PLAYBOOK Jul 11, 2026 How to Get Cited by ChatGPT: What the Citation Data Actually Says PLAYBOOK Jul 11, 2026 Answer Engine Optimization (AEO): What It Actually Takes to Be the Answer PLAYBOOK Jul 11, 2026 AI Visibility: What It Is and How to Actually Measure It PLAYBOOK
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A person runs the checks, samples prompts across engines, and hands you
a roadmap.