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GEO, AEO and SEO compared
What changes in the work, what carries over, and which one to prioritise — each comparison ends with a verdict you can act on.
GEO vs SEO: What Actually Transfers (and Where Your Traffic Went) SEO earns rankings and clicks. GEO earns citations inside AI answers. 61 of 98 results explain the difference — here's the transfer data, checked. AEO vs SEO: What Actually Changes in the Work (Effort-Scored) AEO earns extraction — snippets, PAA, AI answers. SEO earns rankings and clicks. Nine practices scored by effort and impact on a July 2026 SERP snapshot. AEO vs GEO: What's Actually Different (I Checked the SERPs) AEO targets extractable answers. GEO targets citations in AI-generated responses. Zero top-10 URL overlap between the two SERPs in July 2026 — the evidence, checked.