notion.so at 73/100: rank 7 in panel of 10

Notion.so scored 73 out of 100 in our latest probe on 2026-10-12, placing it 7th in a panel of 10 comparable sites. While the domain shows partial visibility, it benefits from AI-crawler reachability and structured content but needs improvements in llms.txt formatting and JSON-LD schema.

How does notion.so's score compare over time?

Our probe history for notion.so shows a fluctuating range of scores from 28 to 73 since 2026-07-13. The most recent scores indicate a peak of 73 on both 2026-10-07 and 2026-07-17, with dips to 28 on 2026-10-06 and 2026-09-23. This variability suggests ongoing adjustments or inconsistencies in the domain's setup that affect its visibility.

What did the probe see on 2026-10-12?

The probe found that notion.so's homepage is accessible to AI crawlers, returning a server-rendered text with approximately 2,704 characters and no blanket disallow for major AI bots like GPTBot and ClaudeBot. However, the llms.txt file is present but malformed, and the homepage lacks a JSON-LD schema, making it difficult for engines to identify the site's entity type.

How does notion.so rank within the panel?

In the panel of 10 well-known sites, notion.so ranks 7th with a score of 73, below the panel average of 77.3 and the median of 80. The top performers, cloudflare.com, stripe.com, and vercel.com, each scored a perfect 100, demonstrating full visibility. Notion.so's rank reflects its partial visibility, primarily due to issues with llms.txt and JSON-LD schema.

What should a business site take from this?

Business sites aiming for higher visibility should ensure their AI-crawler reachability and structured content are optimized. Notion.so's case highlights the importance of a correctly formatted llms.txt file and the presence of a JSON-LD schema to clearly define the site's entity type. These elements can significantly impact how AI engines index and rank a site.

For more detailed guidance on optimizing these aspects, refer to the AI crawler playbook and the llms.txt guide . Addressing these issues can help improve a site's visibility and ranking in AI-generated answers.