Notion.so scored 63/100 in the latest probe, ranking 9th among 10 sites in the panel. Partial visibility was noted, with AI engines able to reach the domain but requiring improvements in key areas. The homepage lacks a JSON-LD schema, and the llms.txt file is malformed, affecting its presence in AI-generated answers.
How does notion.so compare to the panel?
In the current panel context, notion.so ranks 9th out of 10, with an average score of 75.6/100 among well-known sites. The median score is 80/100, indicating that notion.so is below both the average and median. While other sites such as cloudflare.com and stripe.com achieved perfect scores, notion.so's partial visibility highlights areas for improvement.
What trends are visible in our probe history?
Our probe history for notion.so shows scores ranging from 63 to 73 out of 100 across four recorded probes since 2026-07-13. The most recent readings indicate a score of 63 on 2026-08-05, consistent with the current probe. Previous scores of 73 were noted on 2026-07-17 and 2026-07-13, suggesting some fluctuation but a general trend towards partial visibility.
What did the probe find?
The probe identified several issues affecting notion.so's visibility in AI-generated answers. The homepage returns HTTP 200 with approximately 2,582 characters of server-rendered text, ensuring AI-crawler reachability. Major AI crawlers like GPTBot, ClaudeBot, and PerplexityBot can access key pages without restrictions. However, the llms.txt file is present but malformed, requiring markdown format starting with an # H1 title and curated links. Additionally, the homepage lacks a JSON-LD schema, making it difficult for engines to identify the type of entity.
What should a business site take from this?
For business sites aiming to improve AI visibility, ensuring proper configuration of files like llms.txt and implementing a JSON-LD schema are crucial steps. Notion.so's experience highlights the importance of these elements. Additionally, adopting an answer-first structure with concise capsules following headings can enhance clarity and accessibility for AI engines. These adjustments can significantly impact a site's presence in AI-generated answers.
For further guidance on optimizing AI visibility, refer to the AI crawler playbook and the llms.txt guide . These resources provide detailed instructions on improving reachability and structuring content for AI engines.
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