What the Probe Saw
The recent probe on notion.so reveals a score of 73 out of 100, indicating partial visibility in AI-generated answers. The homepage is accessible to AI crawlers, returning an HTTP 200 status with approximately 3,862 characters of server-rendered text. Major AI crawlers like GPTBot, ClaudeBot, and PerplexityBot can access key pages without restrictions. However, the llms.txt file is present but malformed, as it should be in markdown format starting with an H1 title and curated links. Additionally, the homepage lacks a JSON-LD schema, preventing engines from identifying the type of entity notion.so represents. Despite these issues, the site has a clear answer-first structure with a prominent H1 and 11 sections containing short, extractable answers.
What It Means for a Business Site
For a business site, ensuring AI engines can effectively reach and interpret your content is crucial. Notion.so's partial visibility stems from two main issues: a malformed llms.txt file and the absence of a JSON-LD schema. The llms.txt file, when correctly formatted, helps guide AI crawlers to relevant content, enhancing visibility in AI-generated responses. The JSON-LD schema, on the other hand, provides structured data that helps search engines understand the site's content and context, which is vital for accurate indexing and retrieval.
Business sites should regularly audit their AI readiness using tools like our free checker or audit . Ensuring proper formatting of files like llms.txt, as detailed in our llms.txt guide , and implementing structured data through JSON-LD can significantly improve AI visibility. Monitoring tools like our Monitor can help track changes and maintain optimal visibility scores.
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