What the Probe Saw
The recent GEO Pulse probe on notion.so reveals a score of 73/100, placing it in the 'partial' visibility band. The probe's findings highlight that while AI engines can reach the site, there are two critical signals that need attention to improve visibility in generated answers. The homepage is accessible, returning an HTTP 200 status with approximately 3,885 characters of server-rendered text, confirming that retrieval bots can read the site. Moreover, there is no blanket Disallow for major AI crawlers like GPTBot, ClaudeBot, and PerplexityBot, ensuring they can fetch key pages.
However, the probe identified two significant issues. Firstly, the presence of a malformed /llms.txt file is noted as a warn item. This file should be formatted as markdown starting with an # H1 title and curated links. Secondly, the absence of a JSON-LD schema on the homepage is marked as a fail item, which means that engines cannot determine the type of entity notion.so represents.
Implications for Business Sites
For a typical business site, the findings from notion.so offer valuable lessons. The presence of a malformed /llms.txt file and the absence of a JSON-LD schema are critical areas that can hinder visibility in AI-generated answers. The llms.txt guide provides insights into properly formatting this file to enhance AI interaction.
JSON-LD schemas play a crucial role in helping AI engines understand the nature of a website. Without it, AI systems may struggle to categorize and present the site accurately in responses. Ensuring these elements are correctly implemented can significantly improve a site's visibility and relevance in AI-driven environments.
For businesses aiming to optimize their digital presence, tools like the free checker and AI crawler playbook can be instrumental in identifying and rectifying similar issues.
To ensure your site doesn't face similar visibility challenges, consider running the checker on your own domain.
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