# openai.com scored 20/100, ranks 10th in panel

> On 2026-11-03, openai.com scored 20/100, ranking last in a panel averaging 77.3/100.

Source: https://geoplaybooks.com/blog/2026-11-03-pulse-openai-com/

# openai.com scored 20/100, ranks 10th in panel

Openai.com scored 20/100 on our latest probe, ranking last among ten well-known sites. The domain's persistent low scores highlight issues with AI-crawler reachability and the absence of a readable /llms.txt file. The panel's average score is 77.3/100, with openai.com consistently underperforming.

## What Did the Probe Reveal About openai.com?

The probe on 2026-11-03 found that openai.com returned a score of 20/100. This low score stems from technical barriers that hinder AI-crawler access. Specifically, the homepage returned an HTTP 403 status to our checker, suggesting potential access restrictions. While GPTBot, ClaudeBot, and other bots are not explicitly disallowed, the absence of a readable /llms.txt file and JSON-LD schema further complicates AI search visibility.

## How Has openai.com Performed Over Time?

Our probe history for openai.com, recorded since 2026-07-16, shows a consistent pattern of low scores ranging from 20 to 55. The most recent readings on 2026-09-17 and 2026-09-16 alternated between 20 and 55, indicating fluctuating but generally poor performance. This inconsistency suggests unresolved technical issues impacting the site's visibility to AI crawlers.

> 186 probes recorded 20-55 observed score range 10 of 10 rank in panel

## How Does openai.com Compare to the Panel?

Within the panel of ten well-known sites, openai.com ranks 10th with a score of 20/100. The panel's average score is 77.3/100, with a median of 90/100, indicating that most sites perform significantly better. Common issues across the panel include AI-crawler reachability and the presence of a /llms.txt file, but openai.com is notably more affected by these.

## What Should Other Business Sites Learn from This?

Business sites aiming for strong AI search visibility should ensure their homepages are accessible to AI crawlers and consider implementing a /llms.txt file. While the absence of this file does not guarantee invisibility, its presence can aid in better crawler interaction. Additionally, incorporating a JSON-LD schema can enhance search engine understanding of site content. For further guidance, refer to the [AI crawler playbook](https://geoplaybooks.com/ai-crawlers/) and the [llms.txt guide](https://geoplaybooks.com/llms-txt/).

In summary, openai.com's low score and rank highlight the importance of addressing technical barriers to improve AI-crawler access and search visibility. Business sites should take note of these findings to optimize their online presence.

> Run the same 5-signal probe on your own domain This note came out of the hourly GEO Pulse board. The free checker runs the identical probe on any site, and Monitor re-runs it every month.