# anthropic.com at 65/100: visibility gaps to address

> anthropic.com scores 65/100 with partial visibility; key improvements needed in structured data and content mapping.

Source: https://geoplaybooks.com/blog/2026-07-17-pulse-anthropic-com/

# anthropic.com at 65/100: visibility gaps to address

## Current Visibility Status

Anthropic.com scores a 65/100, indicating partial visibility in AI-generated content. The main issues stem from the absence of a /llms.txt file and missing JSON-LD schema on the homepage. While AI crawlers can access the site, these gaps mean engines lack a curated map to the best content and can't identify the site's entity type.

The probe findings reveal that AI engines can reach the site, but two signals need work to ensure inclusion in most generated answers. The homepage returns HTTP 200 with approximately 4,814 characters of server-rendered text, making it readable for retrieval bots. Additionally, there is no blanket Disallow for major AI crawlers like GPTBot, ClaudeBot, and PerplexityBot, allowing them to fetch key pages. However, the absence of /llms.txt and JSON-LD schema are critical failures that need addressing.

> 65/100 current score 4,814 chars homepage text 0 JSON-LD schema

## Implications for Business Sites

For a typical business site, the absence of structured data and content mapping can significantly hinder AI visibility. Without a /llms.txt file, AI engines are left guessing which content is most valuable, potentially leading to less effective indexing. The lack of a JSON-LD schema further complicates matters by preventing engines from understanding the site's entity type, which is crucial for accurate representation in AI-generated responses.

To improve visibility, businesses should consider implementing a /llms.txt file to guide AI crawlers to their best content. Our [llms.txt guide](https://geoplaybooks.com/llms-txt/) can help in creating this file. Additionally, adding a JSON-LD schema can enhance how AI engines perceive and categorize your site. For more detailed guidance, refer to our [AI crawler playbook](https://geoplaybooks.com/ai-crawlers/).

Monitoring tools like our [free checker](https://geoplaybooks.com/check/) can provide ongoing insights into how these changes impact your site's AI visibility. Regular audits and monitoring can ensure that your site remains accessible and accurately represented in AI-generated content.

> Run the same 5-signal probe on your own domain This note came out of the hourly GEO Pulse board. The free checker runs the identical probe on any site, and Monitor re-runs it every month.