# GEO audit — sample report (DEMO)

> DEMO — this is the structure of a real Deep Dive report with illustrative
> data for a placeholder domain (demo-client.com). Names and numbers are
> examples, not a client. Methodology numbers match the real pipeline.

- **Score:** 41/100 — invisible-to-partial
- **Prepared by:** Mikhail Kuzmitskii · geoplaybooks.com
- **Sampling:** 8 category prompts × 3 engines (Perplexity, GPT-4o, Gemini) = 24 logged answers

## 1 · The five signals

| Signal | Status | Finding |
|---|---|---|
| Crawler reachability | FAIL | GPTBot and PerplexityBot receive HTTP 403 from the WAF while Googlebot passes — invisible to major answer engines at the fetch layer. |
| robots.txt | PASS | No AI crawler is disallowed; robots.txt is consistent with the WAF intent but not with its behavior. |
| Structured data | WARN | Article schema on 12 of 34 key pages; no Organization @id graph, so entity signals don't consolidate. |
| Answer-first structure | WARN | 3 of 10 money pages open with an extractable 40–60-word answer; the rest bury it below the fold. |
| llms.txt | FAIL | No llms.txt; competitors A and B both serve curated files with described links. |

## 2 · Prompt-sampling log (excerpt — 3 of 8 prompts)

| Prompt | Named by | Note |
|---|---|---|
| best {category} software for smb | Perplexity ✗ · GPT-4o ✗ · Gemini ✓ | Named only by Gemini, position 4 of 6 |
| {brand} vs {competitor} | Perplexity ✓ · GPT-4o ✓ · Gemini ✓ | Cited via third-party review, not own site |
| is {category} worth it | Perplexity ✗ · GPT-4o ✗ · Gemini ✗ | Zero visibility — competitor C owns this set |

The full report logs all 24 answers with dates, positions, and which
competitor took each slot — the baseline your re-check is measured against.

## 3 · The roadmap, staged by impact

1. **Unblock the crawlers (week 1).** One WAF rule change. Verified by re-probe. Every other fix scores zero until this lands.
2. **Answer capsules on 10 money pages (weeks 1–2).** 40–60-word extractable answers under question-shaped H2s.
3. **Entity graph + llms.txt (week 2).** Organization/Person @id graph sitewide; curated llms.txt with described links.
4. **Off-site mentions (weeks 3–6).** The 6 sources the sampled engines already cite for this category, ranked by attainability.

---

Real report, real numbers: https://geoplaybooks.com/audit/
Free 5-signal check first: https://geoplaybooks.com/check/